UEnd:Poverty Pop Up Gift Shops
UEnd:Poverty is a great organization making it ridiculously simple for people to give a gift that ends poverty. Because Christmas is one of their busiest seasons, we wanted to make it ever more simple for people to give; especially those on the go.
UEnd partnered with eight Calgary coffee shops from December 1st - 23rd, and set up a small "gift shop" attended by a cheery volunteer who could give information about the org, sell $5 and $20 physical gifts cards as well as sell digital ecards via laptop. UEnd received great exposure and was able to engage with hundreds of customers. Best of all, it was a refreshing take on public interaction that was non-intrusive and inviting.
UEnd built up the campaign via email blasts and social media. They shared random Pop up Gift Shop locations on their blog, Facebook and via Twitter. Retail partners were happy to share on their social media channels. Ample signage out front invited passersby to come inside for a warm cup of Joe and an opportunity to "gift different."
Overall, the response was extraordinary. Awareness about UEnd skyrocketed and total gift card sales went up over previous years. UEnd received coverage in Metro newspaper and were the talk of the non-profit "town".
