A dedication to ones craft, preciseness, accuracy, consistency, never swaying from the true roots of your brand... all contribute to creating legendary brands. CH Video: Plymouth Gin from Cool Hunting...

Just sayin.

I'm a procrastinator, which is why this brand forecast I started writing back at the beginning of the year never got finished. But some of it did. Have a look. Meh. 2010 Brand forecast: Simpler is...

Lays Potato Chips has done their version of the delayed-work-in-progress-billboard-thing, which has been done by the likes of Stella Artois (in a damn wickedawesome way I might add) and probably many...

Hey everyone. I wanted to post some comments on yesterdays The Art of Marketing one day conference held in Calgary on June 14, 2010. The speaker lineup was very good. In fact, only two of the six made...

A little while ago Air New Zealand took a bit of a technological step backward, focusing on good old video, PR, a fabulous idea and a little body paint. Check it out. [youtube=http://www.youtube.com...

I think these guys have been around since February, and maybe you've seen them already, but I thought it was an interesting example of how to take online payment for virtual goods, offline, and screw...