Lays Potato Chips has done their version of the delayed-work-in-progress-billboard-thing, which has been done by the likes of Stella Artois (in a damn wickedawesome way I might add) and probably many, many others. But kudos is definitely given to the idea of carving out a giant piece of wood over time to create a billboard ad. Nice. Work. Lays. [youtube=http://www.youtube.com/watch?v=cXWC_tT1DuM]