A little while ago Air New Zealand took a bit of a technological step backward, focusing on good old video, PR, a fabulous idea and a little body paint. Check it out. [youtube=http://www.youtube.com/watch?v=7-Mq9HAE62Y] [youtube=http://www.youtube.com/watch?v=elD38pJX7iE] The company used actual employees in its videos; even the CEO came out to play. (that's him there at the beginning showing off his rear end) [youtube=http://www.youtube.com/watch?v=jq9vE53LCtk] The campaign has even spun off into a friendly corporate challenge tossed out to Southwest Airlines. [youtube=http://www.youtube.com/watch?v=tfETlqvBAeE] What did this do from a branding point of view? Well it definitely goes to show that the crew Air New Zealand are a crazy-friendly sort of bunch, willing to take their comfort, and your in-flight safety, to the next level. And with the constantly increasing number of views on You Tube, plus the pending challenge with Southwest, the overall success of the campaign, though still up in the air, is destined for a clear take off. (apologies in advance for the lame puns)