While browsing how Mint.com made it big, I came across these two dudes who were there from the beginning. Here they are telling their story about making mint.com what it is today... 1) Noah Kagan - was a director of marketing at mint.com: http://okdork.com/2008/06/03/startup-tips-how-i-grew-a-waiting-list-of-20000-... 1a) Ok, gotta watch this video of him talking to UC Berkeley class: http://okdork.com/2007/02/26/noahs-ultimate-speech-at-uc-berkeley/ 2) Jason Putorti - was design director at Mint.com: http://jasonputorti.com/post/472866002/how-mint-com-acquired-1-5m-users I know, lot's of reading (and watching), but it's worth it. Cheers, d