We’re inundated with constant messages, ads, invites, emails, pings, pongs, dings and dongs. Some people feed off of this “InfoCane”, but there are even more people out there who just want what they’re looking for, when they're looking for it, and that is all. Forecast: Everything us brand managers and marketers need to do in 2010 will be to simplify, make simpler, be simpler and make simpler to find. Find yourself skim reading more than you ever have before? That’s cause we’re constantly trying to take in more and more information, quicker and quicker. Sure, we could slow ourselves down and relax a bit. But what fun would that be! In making things simpler, we can start by creating content that’s easy to skim and help people find the information they want quickly and easily. Simpler may not be as fun for us info-junkies, but your customers will find it refreshing and enjoyable. dw